• NextGen Media

Why Your Business Needs To Be On Facebook & Instagram

Updated: Aug 9, 2020

Welcome to the year 2020! Where we have phones, tablets and AirPods. Wear watches made by the Tech Giants, and have Smart Home devices in every floor of our houses. We're on 7 different social media platforms, talking (really just texting) to 10 people in 1 minute and are ALWAYS on the hunt for the next thing. If that wasn't obvious already.


We are completely immersed in a world of technology and social media and it's been growing faster than most people can keep up with. Our phones and computers have turned into something people used to only have 1 of in the whole neighbourhood or school, to a product so potent, we have multiple's of them for different purposes. Your school laptop, and your home computer. Your work phone, your personal cell phone and your home phone.


I'm sure you know all this already but do you understand it? Because I have a hard time believing you do. Some people think if you know better, you do better, but I've known Coke, Deep Fried Wings and Pizza aren't the best for you, but heck they're a staple in my diet.


I want to address the business owners out there. Especially, the local business owners. 2020, what year huh? I'm confident to say that this whole situation with COVID-19 was the last thing anyone saw coming, or knew the repercussions it would have on their business and life. I've heard many stories of people I know personally who had to close up shop and find different ways to make ends meet. Tossing aside their dreams because things were just too scary not to. Fair enough, times have been tough, I'm not writing this to say otherwise, nor am I writing this to tell you I have your cookie cutter solution. I don't. Neither does anybody else.


What I do have, is an Ultimatum. One for myself and the business we run here at NextGen Media. You see, we are a local Digital Marketing Company looking to truly serve businesses in the Greater Toronto Area. We started this company with a mission to help whoever and as many businesses we can to not just stay afloat during the next batch of hard times, but to thrive! Our country, like many I'm sure, is built on the back of small business owners, brave entrepreneurs looking to add-value to society.


Business is multi-facetted but at the end of the day there is a numbers-game aspect to it. You focus on the business you love and let us take care of getting the message spread across the masses. You see we can't guarantee there won't be another pandemic, shutting down restaurants and stores Nation-wide. No one can. So what do you do to stay relevant? How do you stay in front of your customer's? Remind them you're still around? And even bring in new customer's once things re-open?


If you aren't seeing them face to face, you MUST be on their devices, because I can promise you this, pandemic or not, that smart phone is ALWAYS in front of their face. But are you?


This is what we specialize in. We tailor custom marketing strategies for your business, based on your audience, service, scalability and so much more. Staying in front of the customer, being the first name that comes to mind when they think of services in your industry is the main goal. You MUST have a presence on social media. But not just any presence, nobody has time to do it all, so optimizing for the highest ROI platforms is what you have to do. This is where Facebook and Instagram come in. They are the highest ROI platforms for small businesses to be on and its not even close.


I'm sure as a business owner it's hard to find the time to post, interact & engage, create content to post & run ads, analyze the data and re-target specific audiences, etc. Let NextGen Media lend you a helping hand and take your business to new heights. It's what we do.



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