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Facebook Ads Made Simple: Ad Structure Overview

Updated: Aug 5, 2020

Ever wanted to learn how to use Facebook Ads to increase the growth of your business or to start your own Marketing Agency? Well we made it simple for you! Here is the structure of how Facebook Ads works.

What is an Ad Account?

An Ad Account is simply the account in which you are going to run ads for. If you are a business trying to run ads for yourself, you will most likely only have one of these. If you are a Social Media Marketing Agency (SMMA), each Ad Account is a separate client/business.

What is a Facebook Campaign?

A Facebook Campaign is the goal of your ads. What do you want to achieve? You can and should have multiple Ad Campaigns to serve different purposes. Campaign objectives include online sales/conversions, leads, website engagement and so on.

What is a Facebook Ad Set?

Your Facebook Ad Set involves the details of how you are going to achieve your goal. This includes budget, audience, scheduling the ads, etc. Once again you can and should have different Ad Sets. This will allow you to compare to see what Ad Set's perform best for you and your ads.

What is a Facebook Ad?

A Facebook Ad is the creative you will post for your customers to see. This can include text, pictures, videos, & interactive buttons.

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